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Starbucks opens its 100th store in Beijing, China's first coffee master store

Starbucks opens its 100th store in Beijing, China's first coffee master store

Recently, Starbucks, a global coffee chain that has been in the Chinese market for 14 years, opened China's first master coffee shop in Beijing. This is also Starbucks' 100th store in Beijing. The reporter learned that the most prominent feature of the shop is that it is all made up of coffee masters to form store partners (that is, staff). According to the person in charge of Starbucks, in order to become a coffee master at Starbucks, you must first

2014-04-27
Characteristics of Yunnan Coffee in China and World famous Coffee

Characteristics of Yunnan Coffee in China and World famous Coffee

Yunnan coffee in China is a product of the tropics. You may not believe that the best coffee producing area in the world is in Yunnan, China.

2015-04-13
The history and culture of Chinese coffee When did coffee come into China?

The history and culture of Chinese coffee When did coffee come into China?

In Europe, coffee culture can be said to have been very weak, then, coffee into China when it? How long has it been in China? The earliest coffee cultivation in mainland China began in Yunnan Province in the early 20th century when a French missionary brought the first coffee seedlings to Binchuan County in Yunnan Province. Now in China's Guangdong, Guangxi, Yunnan, Taiwan and Fujian Xiamen and other places have a

2015-09-10
Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

What about the world's largest food retailer, which is slowing down the instant coffee market, lacks brands with high growth potential and struggles to integrate with local companies? Nestle, the world's largest food company, has tasted the bitter taste of coffee in the Chinese market. Five years later, Nestle replaced the full package of instant coffee. The classic coffee color was replaced with a bright red, and the salesman did so

2016-07-14
What should Nestl é, the world's largest food retailer, do when it is stuck in China?

What should Nestl é, the world's largest food retailer, do when it is stuck in China?

With slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.

2015-08-24
Pacific Coffee VS Starbucks: relying on China Resources Vanguard has many advantages

Pacific Coffee VS Starbucks: relying on China Resources Vanguard has many advantages

Pacific Coffee is working hard to expand its domestic market, and their dream is to open 1000 stores. Just recently, Pacific Coffee Beijing International Trade Store officially opened to the public, its 13th direct store since it opened its first mainland coffee chain in Shanghai in April this year. Obviously, the actual number of Pacific Coffee stores is still a long way from the dream of 1000. this

2014-04-27
Starbucks'

Starbucks'"black apron" strategy

In the New World (600628, stock bar) mall, which is regarded as a landmark of Chongwenmen in Beijing, Starbucks and McCoffee are only 30 meters apart, as well as two COSTA restaurants and a Pacific Coffee (601099, stock bar) nearby. This is a microcosm of Starbucks' current situation, and it is difficult for this Chinese coffee culture mentor to continue to monopolize China's chain coffee market.

2014-08-15
Caffeine:

Caffeine: "good Coffee" in the Chinese mind

Coffee can be said to be an out-and-out import in China. Chinese people do not have the habit of drinking coffee, and coffee is not a necessity of life. Coffee may have two main functions in the hearts of most Chinese people. First, it is more powerful than tea and healthier than tobacco. Second, it is a sign of enjoying life and feeling petty bourgeoisie in the West.

2014-08-26
How does Starbucks sell coffee in the hometown of tea culture?

How does Starbucks sell coffee in the hometown of tea culture?

A topic that has been entangled for a long time in the tea industry: why can't China's 70,000 tea companies sell more than a British Lipton? Different factors are mixed together and cannot be compared with each other at all. It can only be said that we can learn from their marketing model and take their strengths to avoid their weaknesses. For China, which is pregnant with a strong tea culture, why can a Starbucks sell coffee so well? This is how Chinese tea makes outsiders

2015-09-11
Introduction to the Flavor and taste of Arabica Coffee in China

Introduction to the Flavor and taste of Arabica Coffee in China

Arabica coffee accounts for 70% of all coffee production, and Arabica coffee accounts for 70% of all coffee products. its excellent flavor and aroma make it a direct drinkable coffee with only 8 Arabica beans (8). But its resistance to dryness, frost, diseases and insect pests is too low, especially the natural enemy of coffee-leaf rust, so all producing countries are in

2016-07-12
Comparison of characteristics between Yunnan Coffee in China and World famous Coffee

Comparison of characteristics between Yunnan Coffee in China and World famous Coffee

Yunnan coffee in China is a product of the tropics. You may not believe that the best coffee producing area in the world is in Yunnan, China.

2016-07-18
Starbucks in China

Starbucks in China

Since entering the Chinese mainland market in 1999, Starbucks has more than 700 stores in more than 50 cities in China, and plans to have 1500 stores by 2015.

2014-07-18
China's coffee to be exported will become a major global coffee production base.

China's coffee to be exported will become a major global coffee production base.

As one of the coffee producing places, China's future development goal is to be on a par with Latin America, the global coffee production base, and to become the world's leading coffee producing country. However, this road of development is still long, and China has a long way to go to achieve this goal. The green plateau and endless tea gardens are the deepest impression of foreigners on China. China as the largest tea in the world

2015-03-09
Introduction to the characteristics of different kinds of Coffee Yunnan Coffee in China

Introduction to the characteristics of different kinds of Coffee Yunnan Coffee in China

Yunnan coffee in China is a product of the tropics. You may not believe that the best coffee producing area in the world is in Yunnan, China.

2015-05-29
Introduction to the characteristics of different kinds of Coffee Yunnan Coffee in China

Introduction to the characteristics of different kinds of Coffee Yunnan Coffee in China

Yunnan coffee in China is a product of the tropics. You may not believe that the best coffee producing area in the world is in Yunnan, China.

2015-09-12
The Road to the rise of China's

The Road to the rise of China's "Kopi Luwak" Independent Brand

Life is a kind of art, life is a kind of art, food is a kind of art. Everyone yearns for a noble life and enjoy noble food. Coffee, which always gives people a kind of elegant and noble representative, is the object pursued by literati. Coffee is a kind of culture, and tasting coffee is also a kind of art. Kopi Luwak is one of the luxury goods in the world, symbolizing not only nobility, but also coffee culture.

2015-08-13
Korean Coffee

Korean Coffee "Coffee with you" has reached 50 main female markets in China.

Coffee with you (caffebene) has opened its first store in Korea since 2008, and now it has opened 800 stores in South Korea. Since it officially entered China two years ago, it has opened more than 50 stores in China. But entering the Chinese market, this authentic Korean first-tier coffee chain is still a step behind. At the end of 2011, when Coffee accompanied you to open your first store in Wangjing area of Beijing,

2014-04-27
Blue mountain coffee beans in the Blue Mountains of western Jamaica

Blue mountain coffee beans in the Blue Mountains of western Jamaica

Blue Mountain Coffee beans are grown in the Blue Mountains of western Jamaica, hence the name. Blue Mountain is a mountain range with an elevation of 2256 meters. Coffee trees are planted on a steep hillside about 1000 meters above sea level. The annual output of Blue Mountain coffee beans is only about 700 tons. Blue Mountain coffee beans are full in shape and slightly bigger than ordinary beans. Sour, fragrant, mellow, sweet taste is uniform and strong, slightly bitter, taste harmonious, flavor

2015-01-13
Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

China's current per capita annual coffee consumption is 5 cups, which is far lower than the annual per capita level of about 300 cups in Japan and South Korea, and the world average is about 240 cups. However, China's coffee consumption continues to grow at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. At present, there are local, European, American and Korean departments in the Chinese market.

2015-01-27
Starbucks enters third-tier cities

Starbucks enters third-tier cities

For more than a decade, McDonald's has attracted a lot of attention when it enters China's second-and third-tier cities, and now it enters fourth-and fifth-tier cities or towns. If you have McDonald's in your city or town, you will have a sign of a modern and international life.

2014-07-16
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